Welcome to Shroo

Shroo designs brand identities, websites, exhibitions and campaigns tailored to the arts and culture sector.

Shroo was founded by Imme Dattenberg-Doyle, who began her career as an art advisor, gallerist and collector after studying Art History at SOAS & UCL. She later completed an MA in Design History at the Royal College of Art in collaboration with the V&A.

In 2020 she co‑founded Doyle Wham, a contemporary photography gallery with an international programme featured in The Guardian, BBC, the Financial Times, The Observer, The Times and Elle, an experience that revealed a common gap: ambitious art organisations, artists and collectors often lack access to specialist, affordable digital and design support.

Drawing on gallery practice, collection advisory and graphic design, Imme launched Shroo to deliver art‑centred digital design and production for three core clients: art organisations, individual artists and private collectors. Shroo provides culturally sensitive, budget‑aware services to help launch, sustain and amplify arts initiatives in a digital marketplace.